Enterprise & Marketing

OCR CAMBRIDGE NATIONAL CERTIFICATE IN ENTERPRISE AND MARKETING (603/0646/4)

INTRODUCTION

Learners will study three mandatory topics. The first topic underpins the wider learning in this qualification. Learners will develop essential knowledge and understanding of enterprise and marketing concepts, which can be applied to the other units within the qualification. Through the first topic learners will understand the main activities that will need to happen to support a start-up business, and what the key factors are to consider when starting up a business.

In the second topic, learners will develop the skills to design a business proposal to meet a specific business challenge. They will identify a customer profile for a specific product, complete market re- search to generate product design ideas, and use financial calculations to propose a pricing strategy and determine the viability of their product proposal.

In the third topic, learners will develop the skills to create a brand identity and promotional plan for their specific business product proposal developed in the second topic. They will develop pitching skills in order to pitch their business proposal to an external audience. Finally, they will review their pitching skills and business proposal using their learning, self-assessment and feedback gathered. The knowledge and skills developed by completing this topic will be transferable to further, related learning in areas such as enterprise, marketing or business.

The qualification will be graded with a Pass, Merit or Distinction.  If the student overall grade does not meet Level 2 standard, they could still be awarded with a Level 1 certificate.

To view full course specification click OCR Cambridge National Cert. in Enterprise and Marketing Spec.

ENTRY REQUIREMENTS

• A good school report

• 4 GCSE passes with minimum grade E or grade 3 (or equivalent) including English.

COURSE STRUCTURE

To achieve the Level 2 Certificate, students must achieve the three mandatory units:

Please be advised that these may be subject to change

ACADEMIC PROGRESSION

Successful completion of the course offers candidates several routes for progression:

• Progression to BTEC International Level 3 in Business

• Progression to Level 3 qualifications

CAREER PROGRESSION

Understanding business and marketing strategies can lead to careers in entrepreneurship, brand management, and digital marketing. Here are some career options:

• Administrator

• Marketing

• Office Manager

• Entrepreneur